Summarised Whole Sport Plans
Key Areas of Interest for Berkshire

Badminton

Local performance Centres – Creating high quality performance environments at local level. Performance Centres will provide quality local badminton environments, offering coaching, training and competitive opportunities to players. They will also build relationships with local schools and surrounding networks to deliver Talent ID programme. Includes ensuring high level of diversity within badminton. Aim of network of 2000 centres by 2013.

Basketball

Young People- Education Centre- England Basketball has increased capacity in order to better co-ordinate work with the Youth Sport Trust and their significant investment into schools basketball. Specifically England Basketball is looking to increase basketball in participation in primary and secondary schools through national championships, local inter-school competitions and intra-school games.
Higher and Further Education has also been identified as a key environment for England Basketball who will work with the HE/FE sector to grow the number of competitions, develop clubs and provide training and development opportunities for coaches and officials.

Cricket

Equity (Disabilities)- ECB wishes to work closely with the Local Authorities and CSPs to secure support, resources, expertise and capacity to support the delivery of this intervention which is focused on the need to offer high quality, impairment specific and local introductory and club based activity programmes to provide a critical mass of junior and senior participation – again centred on Grow and Sustain outcomes.
Plan is to establish the following:
• Learning Difficulty – 1 focus Club per CSP
• Physical Disability – 2 Focus Clubs per Region
• Deaf – 1 Focus Club per Region
• Blind – 1 Focus club per Region

Cycling

Skyride – Working with British Sky Broadcasting, in 2009 British cycling have delivered a series of exciting mass participation cycling events called Skyrides across 4 major cities to encourage people of all abilities and interests to get on the bike and share the cycling experience. These events in London, Glasgow, Manchester and Leicester attracted over 125,000 people. These mass participation events are complimented by a series of local led rides called Skyride Locals which offer safe accessible opportunities to participate.
British Cycling is currently working at regional and national level with the Department of Health, Transport and Culture, Media and Sport to advocate the value and contribution of cycling as a sport and physical activity and lobby for targeted investment at a local level to increase participation in cycling as a sport and recreational activity, health improvement intervention and environmentally sustainable form of transport.

Go Ride is British Cycling’s Club Development programme aimed at improving both young riders and clubs. Go-Ride supports the creation of school-club links, which helps provide clubs with constant influx of young people.
Key developments for 2009-2013 period:
• integration of indoor cycling and competition into the programme to enable Go-Ride to be more effectively delivered during the winter months and to enhance the talent identification process
• Introduction of ‘Go-Ride Racing’ in schools and the community to increase the number of opportunities for young people to participate. Entry level competition will support the transition into higher level community and regional competition and will enhance the talent development and identification process
• The development of a young leaders award to support the delivery of the school and community competition programmes and Go-Ride club activities.

Football

Community Clubs- the FA will use capital investment to transform the current facilities available to priority groups in order to sustain and increase participation. A particular focus of Sport England’s investment will be on the growth of The FA’s Community Clubs, however the FA will investigate the potential of sports-led regeneration of critical multi-sport Local Authority facilities in areas of low participation through the Sports Village/Community Sports Hubs concept.

Gymnastics

Club Development – Gymnastics England will invest in capital build projects to develop the club network and improve the quality of provision. In doing so they will establish clear communication channels between clubs; increase the number of accredited clubs; increase the number of and capacity of places to participate; and prioritise the clubs and regional associations with which they work to find out more about the barriers faced by priority groups, specifically BME, disabled people and young mothers.
Children and Young people- Gymnastics England will seek to increase the number of children and young people in the sport through the development of a Playground/Park programme; an extra-curricular club starter pack; ensure all resources and training includes appropriate adaptations and advice about inclusion, and create a resource to help schools support talented gymnasts with their lifestyle balance.
There are now over 7.600 schools linked to a gymnastics club.

Rounders

Grow Adult Participation – through taster days, festivals and corporate events. Funding is available for such projects particularly for BEM adults and 16+.
Star Centres- East Hampstead school has been set up but looking for another sports college in the county to host
Courses- Money available for Young Leader Award courses as well as umpire courses – Aimed at Parents/Students.

Rugby Union

Player recruitment – Attract players under 21 and emphasis on front row players
Facilities- Focus on improving the club facility stock to increase the number of matches played at clubs. More and better quality pitches (grass and rubber crumb), floodlighting, changing rooms and disabled facilities

Squash

Public Facilities – The creation of programmes to stimulate sustained activity in public facilities will provide real value to facility owners and operators, as well as offering a broader range of opportunity for the customer.
Young People – English Squash and Racketball is seeking to work with key partners to expand the club charter network and build upon the number of mini squash approved centres. There is also a schools programme designed to increase the provision of squash and racketball within schools, better enhance the links with clubs, and deliver a series of festivals and school competitions following the national competition framework.
Facilities – Investment is required to enhance squash facilities in England. Relatively low cost capital schemes have been proven to make significant contributions to growth and satisfaction. Focus will be on low investment-high impact projects ranging between £10,000-£250,000.

Swimming

Local Aquatic Strategies – The County Swimming Co-ordinators will focus upon the development and implementation of local Aquatic Strategies. These will bespoke and will investigate full programme reviews, unlock pool hours, invest in staff training and market the benefits of swimming In a more customer focused way. It is through these strategies that the ASA hopes to work with local authorities to change the culture of swimming provision.
Disability Swimming – more swimmers with a disability will be encouraged to compete. By training new and existing classifiers the ASA will enable those swimmers to continue along the disability swimming pathway and underpin the world class programmes.

Tennis

Places to Play – Parks programme is a key priority for British tennis and aims to facilitate access to high quality tennis in communities across England. Working in partnership with local authorities to help identify priority sites for improvement or development, alongside enhanced access, the local network of development staff will engage directly with key local authorities and provide advice and information on best practice in tennis.
• Self service parks – campaign to encourage local authorities to open up parks courts for free social sue, and will invest in signage to provide users with information on how to play tennis alongside examples of simple training exercises and games to play
• Beacon sites – working to develop a primary or ‘beacon’ park site in each local authority area (388) by 2020, to include a minimum of 100 by 2013. Local coaches will operate the beacon site as a community franchise, with responsibility for managing the site and the programme offered
• Hotspots – A network of 20 tennis hotspots will be developed in the period 2009-13, each typically including a number of self-service and beacon tennis facilities, with links to clubs (including performance); the education sector, from pre-school and primary through to FE and HE; and to the local authority via local park and leisure centre courts.
Wheelchair tennis – wheelchair tennis programme will be integrated into the LTA’s player support and talent ID programme from 2009, with enhanced player support for wheelchair players

Athletics

Club and Schools –England Athletics aims to improve the quality of experience offered by clubs and schools through investing in Local Athletics Networks designed to encourage the sharing of resources, raising standards and self-generation of new income streams. The LAN will work with schools and athletics clubs to recruit and retain members, deliver higher performance and deliver lasting legacy for the sport. PESSYP will ensure a major investment is made in short form competition in both schools and clubs that aims to get more young people into the sport and also keep them involved. Sportshall athletics will continue to engage for indoor schemes.
Mass Participation – England Athletics have committed through this intervention to significantly grow participation opportunities for jogging and endurance running. This will be achieved through engagement with running networks, park runs, casual running/walking clubs and support for road race organisers. Direct investment in this new area of work is viewed as essential, not only for the direct impact on growing participation, but also to create a long term revenue source for clubs and local networks to support the higher cost, lower income base of mainstream track and field. England Athletics will draw upon expertise of organisations such as the Women’s Running Network who have experience of developing and delivering running networks to inspire people to take up the sport. England Athletics has launched ‘Run In England’ as a brand to roll out the mass participation intervention www.runinengland

Full Whole Sport Plans www.sportengland.org/connect

Date Updated: 21/05/10